Independent Living OIB-TAC launches National Public Awareness Campaign
We are thrilled to announce the launch of the TimeToBeBold.org campaign. We know this will lead to increased awareness, advocacy and referrals in the OIB program, and likely across VR as well. Visit the site and follow the finding services link, where we list contact info each of you provided. Be sure to let us know if any of this info changes. We hope you will utilize these resources widely and promote to your community partners and contracting agencies if applicable. We’d really appreciate all adding the 60 second PSA video to your websites and using the post-cards and flyers-all available free to anyone who wants to use them to promote access and information. Let us know what you think of the campaign, and of course how we can help you in your community outreach efforts.

Time To Be Bold is a national public service awareness campaign through the Independent Living Older Individuals who are Blind Technical Assistance Center at the National Research and Training Center on Blindness and Low Vision. The OIB-TAC and this campaign are funded by the Dept. of Education Rehabilitation Services Administration, which also funds services and training for individuals with visual impairments, including vocational rehabilitation (VR) and the Independent Living Older Individuals who are Blind (OIB) programs nationally.

The TimeToBeBold campaign is designed to educate, engage and empower people who are 55+ with low vision to maintain/regain their independence by utilizing the free or low-cost services provided by the RSA-funded OIB programs.
  • Over 3 million Americans 55 and older have difficulty seeing even when wearing glasses.
  • Almost 1 in 10 individuals age 75 or older reports difficulty seeing, even when wearing glasses.
  • Each U.S. state and territory offers free or low-cost services to help individuals adjust to vision loss.
  • It is estimated that less than 5% of individuals with vision loss, who are eligible for services seek them each year.
  • It can be challenging to find services, which is one major reason we created this campaign.
Go to timetobebold.org for a list of free or low-cost services in your state that will give you the tools, technology, training, and support you need to live your bold, best life.

The IL OIB-TAC has digital files, printable flyers, postcards, and more. We want to ask all of our partners to help us promote the campaign by placing the video on your website and social media accounts, and use the postcards and flyers in your community outreach efforts. See below for the imbed code you can use to put the 60 second video on your site.

 



 Here is the embed code to place the video on your website:

<iframe width="560px" height="320px" allowfullscreen="true" src="https://msstate.instructuremedia.com/embed/6e003ba8-3c8a-4fa9-adcc-ff605feb5abb" frameborder="0"></iframe>